Holtz Marketing Redesigns Laser Printer Customer Handbooks
Alexandria, Va. — Holtz Marketing announces two newly designed versions of The Laser
Printer Customer Handbook. These 16-page handbooks are designed to fit neatly into a small plastic pouch
that can be attached to the printers of customers and prospects.
The pouch can be purchased separately.
"When a laser service company puts its label on these handbooks and attaches them to
printers, it is effectively 'laying claim' to the service and repair of those printers," Mr. Holtz explained. "If
anything goes wrong with the printer, or if more supplies are needed, the printer's users don't have
any question about who to call — the number is right there on the computer."
"One of our clients in California realized that only about 30% of his cartridge customers were
also calling him for service," Mr. Holtz noted. "To boost that rate, he attached these handbooks, with his
label affixed, to all his customers' printers. His service calls doubled in just one month as a result. That's
effective marketing. He covered his costs for the promotion with the first five service calls — the rest
was gravy."
The Holtz Marketing Group specializes in marketing publications for the laser printer service
and supply industry, including customized newsletters, self-mailers, brochures and other materials.
For further information, call The Holtz Marketing Group at
(800) 414-4843.
This article originally appeared in the April 1998 issue of Recharger.