Konica Changes Focus to Providing Digital Solutions
Windsor, Conn. — Konica Business Machines U.S.A., Inc. has changed the dynamics of
its business from selling hardware with limited capabilities to a business focused on providing
digital solutions. To better reflect this new direction, the company has changed its name to Konica
Business Technologies, Inc., effective immediately.
"Our past success was based on selling and servicing copiers and fax machines.
However, over the past four years Konica has expanded its product line to become the market leader
in digital network printing and copying," said Terry Nakazawa, Chairman and President of
Konica Business Technologies, Inc. "Today we are the document market leader offering a total
digital solution without compromise."
Konica offers a full range of digital products and was the first company to market a
fully networkable, 50 ppm digital printer/copier - the Konica 7050 Workgroup Document System
printer/copier. Following this flagship product, Konica launched its top-of-the-line
7060 Workgroup Document System printer/copier at the 1997 Fall COMDEX. This powerful 60
ppm, networkable printer/copier combines the latest digital technology with Konica's advanced
engineering. To complete the line, a new 40 ppm model will be introduced this month and a 33
ppm unit will follow shortly. The introduction of these two products and the company's new
tandem printing system, allows Konica to provide digital printers with speeds ranging from 12 ppm to
120 ppm.
To ensure its leadership in digital document solutions, Konica has also completed a series
of strategic corporate initiatives. In 1996, Konica formed a digital solutions group to provide
networking, systems integration, and digital document imaging expertise to its sales and
distribution network partners. This group is also charged with the responsibility of developing software
applications, application upgrades and network capabilities that continue to place Konica at the
forefront of the industry.
In 1997, the company opened the Konica Systems Technology Center, an engineering
group dedicated to print controller and systems applications development, in Huntington Beach, Calif.,
and formed two new divisions. Konica Computer Products markets Konica digital products through
new sales channels, including value-added resellers, distributors, and mass merchandise retailers.
Konica Document Services represents the company's entrance into the facilities management industry.
For further information, visit the Konica web site at www.konicabt.com.
This article originally appeared in the April 1998 issue of Recharger.