Xerox' First Laser Printer for Retail Market Released
ROCHESTER, N.Y. — Xerox Corporation today expanded its retail offerings for small
office/home office (SOHO) customers with a 12 page-per-minute personal laser printer — the
company's first laser printer for the retail market and the first in its class with an iron-clad, three-year warranty.
With a suggested retail price of $699, the Xerox DocuPrint P12 combines laser quality with
a unique variety of no-cost services to keep small offices and home offices up and running.
Selections include on-site service (where available), mail-in service, overnight exchange and self-service kits
as well as a toll-free customer-support number. No other laser printer—especially in this price
range—features such a comprehensive warranty.
"We realize 'just as good' isn't good enough. We need to be better than the best of our
competitors to win in this marketplace," said Rosemary Thomas, vice president and general manager
Xerox North American Retail Operations. "DocuPrint P12's attractive combination of high
performance, first-rate print quality and a three-year, worry-free warranty produces an outstanding value for
cost-conscious small/home office customers."
The black-and-white personal laser printer has true 600 x 600 dots-per-inch resolution. It
incorporates Adobe PrintGear technology, enabling it to run at full speed, even while printing
complex documents such as graphics and photographic images. Because of PrintGear's revolutionary
printing architecture, the DocuPrint P12 can print common business documents faster than other
typical business printers yet preserves robust image-quality and advanced printing features.
In an introductory promotion, buyers of the DocuPrint P12 receive a coupon for a free
software productivity bundle valued at more than $150. It includes full versions of Broderbund
ClickArt, Lotus Organizer and McAfee VirusScan. An optional network interface card converts the
DocuPrint P12 into a networked printer supporting most major environments.
The DocuPrint P12 works with Windows 3.1x, Windows 95 and Windows NT 4.0
operating systems. The DocuPrint P12 Personal Laser Printer will be available in major retail outlets in
the United States and Canada, including CompUSA, Office Depot, OfficeMax and Staples.
For more information, call (800) 832-6979 or visit the Xerox small office World Wide Web
site at http://www.teamxrx.com.
Xerox, The Document Company, and the digital X are trademarks of Xerox Corporation; Adobe and Adobe PrintGear are registered trademarks of Adobe
Systems, Incorporated; Broderbund and ClickArt are registered trademarks of Broderbund Corporation; McAfee and VirusScan are registered trademarks of McAfee
Incorporation; and Lotus Development and Lotus Organizer are registered trademarks of Lotus Development Company.
This article originally appeared in the April 1998 issue of Recharger.