Depot America Integrates RealNames' Internet Keywords
Neptune, N.J. and San Carlos, Calif. — Depot America, a leading fourth-party maintainer of desktop printer components and subassemblies, and RealNames Corporation, a market leader in Internet keyword navigation, have announced an agreement under which Depot America
currently plans to integrate Internet Keywords across its marketing, advertising and promotional programs.
The agreement marks one of the most extensive uses of Internet Keywords within the image industry to date, and Depot America is one of the first companies to fully integrate Internet Keywords into its marketing and advertising efforts.
Depot America's adoption of Internet Keywords will provide their customers with quicker and easier access to information about products on the Internet. Using Internet Keywords, consumers need only remember brands, slogans or phrases — instead of lengthy www addresses — to
be linked to Depot America's website. Currently, Depot America plans to incorporate product and technology-related Internet Keywords in print, direct mail, trade shows and in advertisements and announcements.
"The use of Internet Keywords is not only an innovative way for customers to quickly and easily learn about our industry and Depot America products, but it helps extend the reach of our marketing efforts," said Will DeMuth, Depot America's marketing coordinator. "With
RealNames technology, we can move beyond today's Web limitations and integrate traditional print and direct mail advertising with our Internet presence, effectively extending the power of the Depot America brand."
Internet keywords help Web users go directly to the brands, products and services they're looking for without having to know the www address. Internet Keywords also provide brand marketers with an innovative direct response vehicle, allowing Depot America to track customer
responses and measure the effectiveness of different advertising and promotional programs.
Internet keywords provide a bridge for connecting consumers with brands and information on the Internet. The size and scope of this relationship clearly positions Depot America as a leading brand marketer who understands the importance of providing its consumers
with the tools they need to easily locate information about their products.
Depot America is already considered the leader in printer service remanufacturing. From its inception 12 years ago, the company has grown an average 30 percent
per year and recently moved to a larger location to accommodate its 135 employees who have years of
experience repairing, remanufacturing and refurbishing printer parts and subassemblies. By expertly utilizing its economies of scale, Depot America provides its customers with cost-effective solutions ranging from basic repair and return service to advance exchange service, contract
manufacturing, inventory management and logistics services.
RealNames Corporation, a market leader in Internet keyword navigation, develops and markets products and services that simplify web navigation, enables media convergence and monetize Internet traffic for browsers, search engines, directory services and portals.
Major brands use RealNames products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet keywords have been integrated into Microsoft's Internet Explorer browser, and are used by leading search and
portal sites such as AltaVista, Inktomi, Google and the GO Network.
For more information visit www.depot-america.com or call Depot America at 1-800-648-6833.
This article originally appeared in the August 2000 issue of Recharger.