Katun Launches User-Friendly On-Line Catalogue Worldwide
Minneapolis — With access to the Kaun online catalog, traditional office equipment and printer dealers throughout the world can quickly and easily view Katun product information and pricing. This powerful system also allows them to assembly and submit orders via the Internet.
Incorporating flexible search capabilities, the new Katun online catalog allows customers to find products based on several criteria, including part numbers, machine manufacturer and model or product introduction date. To better serve Katun's large and expanding base of
international customers, the catalogis now provided in German, Italian, French, Portuese and Spanish. It has been available in English for the past year. Customers can register for access to the Katun online catalog by visiting www.katun.com
"Katun offers thousands of products for use in hundreds of machines manufactured by virtually every Japanese 'EM. As a result, we produce many different hard-copy catalogs," states Jane O'Brien, vice president for e-business/customer service. "The Katun online catalog
allows our customers to quickly and easily order products for use in many different machines — regardless of 'EMs and models. Because online product searching is more user-friendly than paging through hard-copy catalogs, we belive this is a giant step beyond traditional ordering
methods."
The online catalog also displays the most current product and pricing ingormation. "We introduce new products every week, and our hard-copy catalogs cannot be updated that frequently," continues O'Brien. "in contrast, the Katun online catalog always displays the most
current product and pricing information. As a result, customers can learn about new products more quickly than ever before."
Customers report that other products have also become more accessible because of the online catalog's user-friendly search capabilities. "Many of our online customers are now odering products, expecially parts, that they haven't previously purchased," says O'Brien.
Katun Corporation is the world's leading aftermarket distributor of toners and developers, photoreceptors and parts, as well as a leading manufacturer of fuser rollers and other select products, for the converging office equipment and printer industries. The privately held
company is headquartered in Minneapolis, Minn.
For more information, visit the company website at www.katun.com or call 612-941-9505.
This article originally appeared in the August 2000 issue of Recharger.