Greentec International Unveils “Thinking Green Makes a World of Difference” Brand Promise to the World
TORONTO — In a recent announcement, Greentec International unveiled a
strategic initiative that it believes will secure its position as a global
leader in the collection and distribution of empty cartridges.
Under the new
Greentec brand positioning “Thinking Green Makes a World of Difference,”
Greentec represents more product, better service, more value and more good
experiences to customers around the world.
Building on the company’s internal
objective of creating a world where economic growth can be sustained without
harming the environment and where all people can live and consume products that
are recovered, reused and recycled, Greentec has adopted a stronger
environmental direction.
“We identified our customer’s wants and needs. As a
result we are creating a stronger Greentec brand to serve them,” said Tony
Perrotta, president of Greentec International. “By offering the broadest and
deepest selection of empty cartridges in the business in a reliable and
consistent manner, our customers will know that ‘Thinking Green Makes a World of
Difference.’”
Greentec threw out all of its marketing manuals to create a
dynamic and impactful marketing program that it believes will give Greentec a
topmost presence in the marketplace. An exciting new corporate identity program,
all new print advertising and trade show presence signifies the new
Greentec.
“‘Thinking Green Makes a World of Difference’ is our brand promise
to our customers and we are committed to delivering it,” commented Joe Fontaine,
general manager of Greentec International. “We have an industry leading
production ready process and offer the most consistent supply in the business,
just two more ways that Greentec wants to deliver on its all new promise to
companies worldwide.”
Contact Greentec at (888) 858-1515 or visit www.greentec.com.
This article originally appeared in the March 2002 issue of Recharger.