TonerPlus/ALBAAT Featured in Entrepreneur Magazine Article
AUSTIN, Texas — The remanufacturing industry and
TonerPlus/ALBAAT are featured in an article in the February issue of
Entrepreneur magazine. The article is on Dell Computer’s switch from
reselling HP inkjet printers and cartridges to selling “rebranded”
Lexmark printers and consumables.
The article addresses the impact that Dell’s switch
will have on OEMs with the
introduction of its lower-cost rebranded Lexmark consumables (possibly as much
as 40 percent), as well as the potential impact on the cartridge
remanufacturing industry.
Dell’s move to Lexmark will likely take a big bite out
of HP’s total consumables market share, but at the same time it is
predicted to drive down the cost of OEM-brand cartridges across the board. The
article notes that this potential cost reduction could present a new
competitive factor for remanufacturers such as TonerPlus/ALBAAT.
Dell plans to sell printers and consumables with its
well-known direct sales model. While this model is end-user friendly, much of
the cartridge market is comprised by last-minute purchasers, and in that
segment remanufacturers can continue to be a major player. Inkjet
remanufacturers will benefit because Dell consumables will be a Lexmark
product, a cartridge type that, in some cases, has been easier to remanufacture
than HP cartridges.
The article makes the mistake of saying that remanufacturers
“copy” OEM cartridges as opposed to “remanufacture,” an
important distinction that often gets lost among the general public.
The article is featured in the February 2003 issue of
Entrepreneur magazine. It can also be viewed online at
www.entrepreneur.com/mag/digitaledge.
TonerPlus/ALBAAT is a worldwide manufacturer and distributor
of toner and ink cartridges, remanufacturing supplies including toner, drums,
blades, plastic components, labels, seals and ink, and Ramora CFR Automated Ink
Jet Systems.
Contact TonerPlus at (512) 339-8213, (800) 383-5564, fax
(512) 339-2028, e-mail info@tonerplususa.com or visit www.TonerPlusUSA.com.
This article originally appeared in the March 2003 issue of Recharger.