R-Jet Tek Introduces New Logo
COLORADO SPRINGS, Colo. — R-Jet Tek will be identified
by a new logo in 2004. According to Steve Johnson, president, “We decided
to redesign our logo to enhance our brand recognition in the marketplace. Our
original logo has served us well since our founding in 1991, but with our
renewed commitment to quality engineering and customer satisfaction, we felt it
was a good time to update our image as well.”
The new logo design gives the company a more contemporary
look without appearing trendy. Mike Warner, vice president of business
development, said, "We wanted a new look to communicate a quality,
innovative company that is solid and well-established. We feel this new logo
does just that."
Plans call for using the diamond icon as a branding graphic
in the company’s advertising and print collateral, as well as packaging
and Web site applications. Warner said, “The diamond icon reflects the
quality we build into our systems and the inkjet refilling supplies we
offer.”
The logo change is only part of a process at R-Jet Tek that
has included significant engineering improvements to select components of its
popular systems, and a company-wide re-commitment to customer satisfaction.
Warner said, “Although we are pioneers in the inkjet refilling industry,
it has become very competitive. We have taken positive steps throughout our
company to improve everything we do to maintain our competitive advantage. As
the single source for systems, supplies and the best inks, R-Jet Tek is ready
to move to the next level by building on our present customer relationships and
expanding that customer base.”
Contact R-Jet Tek at (800) 688-0129 or (719) 578-0506,
e-mail sales@rjettek.com or visit www.rjettek.com.
This article originally appeared in the February 2004 issue of Recharger.