Xerox Releases New Platforms
HANOVER, Mass. — Xerox recently released a new technology platform, the DocuTech 100/120, along with an extension of an existing platform, the Phaser 8400.
The DocuTech 100/120 is a platform replacement and successor to the 14-year-old DocuTech. Xerox has engineered a completely new engine for the DocuTech 100/120. According to Mark Hanley, president of IT Strategies, "This area is worth more than $2.5 billion per year in revenue to Xerox."
Xerox has also substantially renovated solid inkjet technology in order to produce the Phaser 8400. "Xerox is implementing a ‘sandwich strategy’ similar to what it has done with the DocuTech 100/120," Hanley said. "It is attempting to cut off the very low end of the color desktop office printing segment and leave it to the low-price leaders like Minolta, while it is recognizing the hard-to-move HP position in the high-speed network area. Xerox is pushing in the middle with a virtually new category at this price/speed performance level."
Visit Xerox at www.xerox.com.
This article originally appeared in the April 2004 issue of Recharger.