Generation Offers Customized Product Brochures for Resellers
VALENCIA, Calif. – Generation Imaging Consumables announced the publication of Cartridges That Measure Up, a product sales brochure. The four-page brochure is an innovative marketing effort that can be customized for resellers.
Cartridges That Measure Up highlights resellers’ commitment in establishing themselves as the consumers’ choice for purchasing high-quality, environmentally friendly, compatible cartridges at the lowest price. The brochure also includes a product page-yield comparison chart that details Generation’s page yields compared to the OEM on most of today’s popular toners.
Included in the brochure are Generation’s commitment to quality and 100 percent product lifetime guarantee with a quote and Web site links from HP confirming that the use of refilled cartridges do not void printer warranties.
In addition, the sales brochure highlights the environmental benefits created when consumers switch from OEM cartridges to compatibles. It details new environmental initiatives and requirements given to government-funded agencies about the necessity of purchasing recycled toner.
Also introduced in the brochure is Generation’s new partnership with the American Forests Organization. The brochure reaffirms Generation’s commitment to giving back to the environment by donating a portion of the sale of every Generation-brand cartridge sold to aid in the growth of American forests.
"With every dollar donated, another tree will be planted," said Joe Fuoco, company president. "This new initiative is our most exciting environmental contribution to date. We will not only be supporting the growth of our forests, we will also be supporting our children by sponsoring schools through American Forests’ ‘A Tree for Every Child’ campaign. With our resellers’ support, we will make a strong mark in contributing to American Forests’ ‘Global Relief 2000,’ a campaign to plant 20 million trees in the new millennium."
Generation’s Cartridges That Measure Up sales brochure can be personalized with a company’s name, logo and contact information. Generation will design the brochure for its resellers free of charge and will also provide artwork on a CD for their printing requirements.
Generation is a leading manufacturer of compatibles for inkjets, copiers, faxes and printers from Brother, Canon, Dell, Epson, HP, Kodak, Lexmark, Sharp, Xerox and more. Generation-brand cartridges are offered worldwide through a large network of office dealers, service tech companies and retailers.
Contact Generation at (661) 775-0270 or (800) 455-9804, fax (661) 775-0275, e-mail info@buygen.com or visit www.buygen.com.
This article originally appeared in the May 2005 issue of Recharger.