Multi-Laser Wins Performance Award for Best Marketing
GANANOQUE, Ontario – Multi-Laser Inc., a leading compatible imaging supplies and solutions provider, was recently presented with an award from its 12-year partner, Lyreco Office Products.
The Lyreco Vendor Performance Award Ceremony, held April 6 in Toronto, honored Lyreco’s suppliers for their business efforts in 2004. Selected from more than 85 vendors, including Avery, 3M, HP, Lexmark and Xerox, Multi-Laser was presented with the award for 2004 Vendor With Best Marketing.
"This award signifies our continued commitment to support our partners with unique solutions and marketing programs that will allow them to grow their business year after year," said Multi-Laser Marketing Manager Laura Kittner. "Our goal is to make it simple for partners to succeed when working with Multi-Laser. This is achieved through our training programs, support materials, sales and marketing expertise, and unique custom packaging program."
"I was thrilled that Multi-Laser won the best marketing category," said Kim Chebott, product manager for Lyreco. "Multi-Laser willingly participates in all Lyreco events and is always available for sales training and end-user calls – often at the last minute. They provide custom sales material for Lyreco and are always proactive and consistent in their approach to promotions."
Grading criteria for the award highlighted areas such as promotional participation, advertising creation and contribution, back-end program and ISO 9001:2000 certification. "We were up against some very serious competition," Kittner said. "To come out victorious is extremely rewarding, and it further fuels our fire to keep this trend going with Lyreco and our many other valued partners."
Founded in 1988, Multi-Laser is a leading compatible imaging supplies and solutions provider. As creators of the PrintFleet print-management product line, Multi-Laser is committed to providing innovative printing solutions to its valued partners in order to ensure their differentiation and profitability within today’s competitive market.
Contact Multi-Laser at (800) 338-2274 or visit www.multilaser.com.
This article originally appeared in the May 2005 issue of Recharger.