InkCycle Touts ‘Traction’ Campaign
LENEXA, Kan. — InkCycle announced a new marketing campaign entitled “Tools for Traction,” which focuses on the specific needs of independent office supplies dealers and rechargers.
The campaign focuses on the high-quality cartridges InkCycle produces to assist dealers in building traction in their own markets. InkCycle products deliver high customer satisfaction rates, which translates into customer loyalty. That loyalty builds happier customers, which means more repeat business. And because there is less down time with InkCycle cartridges due to quality problems, the dealer is free to focus on growing their company.
“We’re positioning Ink-Cycle as the obvious choice for premium remanufactured ink and toner,” said Brad Roderick, executive vice president.
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This article originally appeared in the January 2007 issue of Recharger.