InkCycle Announces ‘Tools For Traction’ Marketing Campaign
LENEXA, Kan. — InkCycle announced the addition of a new marketing campaign entitled “Tools for Traction,” which focuses on the specific needs of independent office supplies dealers and rechargers.
The campaign focuses on the cartridges InkCycle produces to assist dealers in building traction in their own market.
“We’re positioning InkCycle as the obvious choice for premium remanufactured ink and toner,” said Executive Vice President Brad Roderick. “We deliver products that increase margins and have a low post-sale support cost.”
According to Roderick, InkCycle products delivers high customer satisfaction ratings, which translates into customer loyalty.
“That loyalty builds happier customers which means more repeat business. And because there is less down time with InkCycle cartridges due to quality problems, the dealer is free to focus on growing their company.”
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This article originally appeared in the February 2007 issue of Recharger.