Cartridge World Ink Preferred Over OEM’s by Consumers According to Independent Test
EMERYVILLE, Calif. — Inks supplied by third-party suppliers such as Cartridge World have produced better quality results than higher priced inks supplied by printer manufacturers, according to an inkjet ”shoot-out” arranged by the authoritative technology review Web site, www.TrustedReviews.com.
The test findings help disprove claims made by printer manufacturers regarding the supposed inferior quality of third-party ink and should help convince consumers that they can reduce their print costs without sacrificing quality.
The test was conducted by TrustedReviews’ resident printer expert, Simon Williams, with the results conveyed in a feature entitled “The Inkjet Investigation” published in April 2007. Williams tested four printers (from Canon, Epson, HP and Lexmark) most commonly used by PC users at home and in the office, and compared print results using the printer manufacturers’ own branded inks and paper against those supplied by third parties such as Cartridge World.
A judging panel made up of typical print users was then asked to rank and score the 230 different print results that were produced using the different combinations of printer, ink and paper.
Despite the printer manufacturers’ claims that print quality may be impaired if consumers use unbranded consumables in their machines, the test panel found the opposite. Across the full range of papers, taking an average of the scores from the different print samples, Cartridge World inks performed tops in three out of the four categories.
According to Burt Yarkin, CEO of Cartridge World North America, the test results represent independent verification that consumers are being forced to pay high prices for their consumables without justification.
“TrustedReviews has done us a favor,” Yarkin said. “Consumers have long known that they can achieve savings — of up to 50 percent — when buying printer cartridges at Cartridge World but have been put off by the manufacturers’ claims regarding inferior quality. These test results make those claims appear hollow and unfounded.”
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This article originally appeared in the July 2007 issue of Recharger.