Inkjet, Toner, New Technologies, OEM Strategies, IP Challenges Highlight Agenda of Lyra’s World Expo Preshow Conference
LAS VEGAS — Lyra Research, the digital imaging authority, is partnering with Recharger Magazine to kick off World Expo 2007 with a must-attend preshow conference, “Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You.” The event will be held Tuesday, Aug. 21, from 7:30 a.m. to 5:30 p.m. Leading aftermarket companies are invited to sponsor this high-visibility, premium-content event.
Recharger Magazine and Lyra Research’s second annual conference will arm attendees with actionable market research data and insight for maximizing profits and responding to challenges in today’s competitive imaging supplies aftermarket. The conference’s agenda features five of Lyra’s world-class industry analysts and select guest speakers who will discuss industry trends that are affecting profit models in the aftermarket supplies business.
Charles Brewer, managing editor of The Hard Copy Supplies Journal, the leading publication covering digital imaging consumables, commented on the second annual event. “If you are going to Recharger’s World Expo 2007, the ‘Supplies-Side Economics’ preshow conference is the ideal way to start your week. Attendees of the all-day Tuesday conference will obtain vital research, insights, and know-how, enabling them to network more effectively with other attendees during the trade show. Implementing the conference’s substantial business intelligence after World Expo will yield short- and long-term advantages over the competition. Attendees will benefit not only from the presentations but from the rare opportunity to meet and speak with five Lyra analysts at one event focused on the remanufacturing industry.”
Conference overviewPrinter OEMs are trying out a new strategy that could upend the razor-and-blades business model. The new strategy involves selling more expensive hardware and cheaper supplies, and it could have a dramatic impact on demand for aftermarket toner and ink cartridges. Epson has already launched this strategy in China. Kodak has announced that it is cutting cartridge prices in half in the United States. And with the advent of new technologies like HP’s Edgeline and Silverbrook Research’s Memjet, OEMs have the potential to dramatically lower prices.|
What will this mean for aftermarket vendors that have long relied on low prices to attract buyers? Aftermarket vendors will have to develop new strategies to compete in this changing landscape. Attend this full-day event for critical information on new OEM technologies, marketing strategies, and tactics aftermarket vendors can use to compete effectively in this changed market. Lyra’s analysts will deliver market data and analysis, and high-level industry speakers will work with attendees to provide options and solutions. This event is also a great place to connect and network with colleagues before the hectic trade-show floor opens. Join your colleagues from leading companies who have already registered.
Lyra is now scheduling analyst one-on-ones at World Expo. To meet with a Lyra analyst during the event, please contact Lyra's Brian Jones by phone at 617-454-2641 or by e-mail at bjones@lyra.com with your meeting request. A limited number of appointment times are available, and vendors are encouraged to submit a request as soon as possible.
Call for sponsorsAt World Expo 2007, take your company’s visibility to a higher level as a sponsor of the preshow conference. Exclusive sponsorship of the event aligns your brand with the leading voices of business insight, news, and analysis for the digital imaging industry aftermarket. Sponsors will receive distinctive recognition for presenting world-class analysts to the remanufacturing industry and delivering actionable market research data not available anywhere else.
Lyra’s analysts deliver key insights that are critical to making sound decisions in today’s changing market, and Recharger Magazine is the go-to information resource for industry leaders. This unique opportunity to collaborate with Lyra Research and Recharger Magazine as an event sponsor will strengthen sponsor branding and market positioning at World Expo 2007 and long after.
Save up to $125 by registering for the preshow conference now at
http://center.uoregon.edu/conferences/recharger/WorldExpo2007/registration/.The early-bird registration fee is $399 through August 3, 2007.
The full conference agenda can be found under the World Expo section of www.RechargerMag.com.
Contact Lyra Research
For sponsorship information:
Contact Recharger Magazine
This article originally appeared in the July 2007 issue of Recharger.