Media Sciences Announces Major Product Line Expansion
OAKLAND, N.J. — Media Sciences International Inc., an independent manufacturer of color toner cartridges and solid ink sticks for use in business color printers, announced the launch of 100 percent new-build Clearcase color toner cartridges for use in Samsung CLP-500, CLP-550, and CLP-510; Xerox Phaser 6360 and 6100; Dell 5110cn; and Ricoh Aficio CL-2000, CL-3000, and CL-3500 business color printers.
As part of an aggressive series of new product introductions in Media Sciences’ fiscal year 2007, this latest product launch includes expectations for shipment of supplies for all named models by late June. All models combined, the introduction represents the third largest installed base opportunity in the company’s history.
The launch marks Media Sciences’ entry into the Samsung color supplies market.
“The worldwide color laser printer market grew 15 percent in 2006 and is expected to continue to grow at a double-digit growth rate through 2011,” said Alyson Frasco, director Worldwide Hardcopy Peripheral Trackers & Forecasts at IDC. “Samsung has steadily grown its share of the worldwide color laser printer market since 2003. The Samsung color laser printers for which Media Sciences has launched its color toner supplies are targeted largely at small business and home office users, where savings on printer supplies resonate well,” Frasco said.
Media Sciences’ President and CEO Michael W. Levin remarked, “As Media Sciences steps into the growing Samsung market, home and small office Samsung color printer owners who may have experienced ‘sticker shock’ when buying supplies for their printers, now have a more affordable, high-quality, warranty-protected alternative. This launch also exemplifies Media Sciences’ commitment to providing color business printer users high-quality, affordable alternatives at an accelerated pace. Our supplies for use in the Xerox Phaser 6360 and Dell 5110 offer an alternative to end users at an early stage in the life of a printer.”
Xerox released the Phaser 6360 as recently as February 2007 and the Dell 5110cn entered the market one year ago. This spring, Media Sciences announced solid ink sticks for use in the Xerox Phaser 8560 series of color printers, roughly 60 days after Xerox’s introduction of the printer series in January, and followed in May with an array of new INKlusive Free Color Printer Programs, where customers buy the supplies and get the printer free, for models in this solid ink printer series.
Contact Media Sciences International
- Toll free: 888-376-8348
- Ph: 201-677-9311
- Fax: 201-677-1440
- E-mail: info@mediasciences.com
- Visit: www.mediasciences.com
This article originally appeared in the July 2007 issue of Recharger.