Easy Group Announces AtlanticInkJet/Re-inks Integration
IRWINDALE, Calif. — Easy Group LLC (Irwindale, Calif.) has full integrated with AtlanticInkjet/Re-inks (Canada/U.S.).
"We are very excited about the synergies that this relationship brings to the table,” said Easy Group President Dr. Dimitris Constantinou. "We have not only immediately exposed Atlanticinkjet/Re-inks customers to thousands of new products that they did not have access to before, we have also achieved a more streamlined and vertically integrated business model for AtlanticInkjet/ Re-inks.”
The expanded product offering to Atlantic's customers includes new categories of products such as toner refill kits, continuous ink systems, as well as an expanded product offering for compatible, remanufactured and OEM cartridges, multipacks, bulk inks, labels and other products. The Web sites also benefit from Easy Group's patented printer navigation tool, which assists customers in finding all available products for their specific printer or cartridge model quickly and accurately.
The "printer supplies" finder is an elaborate tool that cross-references more than 20,000 printer and cartridge models, identifies the commonalities, and lists all product options to the customer. Combined with Easy Group's extensive product offering of over 4,000 products, the end result is that the customer is shown multiple options for their printer or cartridge model (OEMs, compatibles, refill kits, refill mailers and other options).
“Having a tool that allows our customers to quickly and accurately identify their printer or cartridge model is priceless,” said AtlanticInkjet owner Richard Walker. "When you combine a tool like this with attractive product and price options, well then you have an unbeatable combination".
Contact Easy Group
- www.atlanticinkjet.com
- www.re-inks.com
- www.easygroup.us
- Tel: 213-784-4955
- Email: dimitris@easygroup.us
This article originally appeared in the May 2009 issue of Recharger.