123 Refills Expands Business into Saudi Arabia
IRWINDALE, Calif. — 123 Refills, a well-established ink and toner cartridge refill franchise concept, will expand on the Arabian Peninsula. The company was awarded the master franchise rights for the Kingdom of Saudi Arabia (KSA) to Saleh Abdulrahman Aloula of the Saudi Refills Trading Company (Riyadh, Saudi Arabia).
KSA has an estimated population of 27 million, and is the largest country of the Arabian Peninsula. By the end of 2009, the company plans for the first store to be in operation, with expansion plans for another 10 stores within the first two years.
With years of successful experience in commercial and financial operational strategies and logistics, Saleh joins the 123 Refills world team with a wealth of knowledge and experience to service and support future franchisees.
The 123 Refills brand has proven the existence of a growing market by driving millions of visitors to its Website, sold over a million cartridges and refills through its network, and successfully franchised its retail store operation over the last four years.
“We have the right products, services, infrastructure and philosophy to sustain our growth,” said Andrew Constantinou, director of European operations. “In July 2008 we announced our interest in pursuing the Middle East market with the MEFRANCHISING Group, and in the span of the last year we have carefully evaluated all options to ensure that we partner with a very strong master franchisor, which we believe we have now found in Mr. Aloula and the Saudi Refills Trading Company. While our breakthrough into Saudi Arabia marks the beginning of our expansion efforts into the Middle East, we look forward to fulfilling more company goals in the region.
123 Refills is a worldwide retailer and remanufacturer for ink/toner cartridges and other imaging consumables. Its franchise operation focuses on the resale of remanufactured cartridges and refill services for the consumer, at substantial savings compared to buying original cartridges.
Contact 123 Refills
- Ph: 213-784-4955
- Fax: 213-232-3670
- E-mail: dimitris@123refills.com
- Visit: www.123refills.com
This article originally appeared in the September 2009 issue of Recharger.