Brother Announces Planned Expansion of R&D Activities in China
Brother Industries Ltd. (BIL) announced the planned expansion of its wholly owned software development company, Brother Software Development (Hangzhou) Ltd. (BSH) in China. With the aim of BSH becoming an integrated development company in the near future.
As a result of this change in its business plan, BSH will adopt the new name of Brother System Technology Development (Hangzhou) Ltd. Brother System Technology Development (Hangzhou) Ltd. is to commence product specification change and product evaluation activities.
In FY2011, the Brother Group launched its new mid-term business strategy “CS B2015” under the slogan of “Back to Growth.” For its main printing business, BIL promotes the strategy to grow the business globally. To achieve global growth, BIL aims to expand product sales and markets in the emerging countries and to create more competitive products to satisfy existing customers' needs.
With enhanced development capability, BIL's expansion of its operations at Brother System Technology Development (Hangzhou) Ltd. will provide enhanced development capability, enabling BIL to respond to customers' needs as these become more diverse.
The BIL Production Department, located in Japan, will promote the development and enhancement of essential technologies to strengthen the Brother Group's development structure and to create products, which meet customers’ demands.