The leading information resource for the document printing industry aftermarket.
Recharger January 2011

January 2011


Briefing

A Legal Look Back: Clones, Patents and Competition Make 2010 the Year of the Lawsuits

In 2010, the OEMs were impressively litigious, and that actually might be good news in some cases. All in all, 2010 was a banner year for the imaging supplies industry's legal teams.


New Bill Could Outlaw Toxic E-Waste

HR 6252 could finally stop the dumping of illegal e-waste in developing countries.


An 'F' in Recycling

Many printer OEMs got failing grades for their recycling efforts in an evaluation done by the Electronics TakeBack Coalition.


Judge’s Corner

Avoid Voided Warranties

The voided warranty issue is a common one in the printer marketplace, so it's important to know your rights. Here's how it goes: A customer requests service from the authorized dealer or salesperson, who discovers that the customer is using remanufactured or aftermarket (non-OEM) supplies, then tells the customer that using these supplies voids the printer warranty. But in the printer industry, it is rare that the customer has actually forfeited the right to buy outside supplies. Warranties can only be voided when the third-party product caused the damage to the printer.


Industry Trends

Looking Back at 2010 and Looking Forward to the Future

Did we lose some of the momentum we gained in 2009? Does the end of the recession signal a retrenchment by OEMs fighting to regain lost share? Will the aftermarket finally stop eating its own young? What does 2011 and beyond have in store for us?


Management

How to Maximize Your After-Tax Dollars in 2011

There are two kinds of dollars: before-tax dollars and after-tax dollars. After-tax dollars are real dollars; when you spend them, each one is worth 100 cents. Before-tax dollars are quite different.


Sales & Marketing

Selling in a Tough Economy: How to Distinguish Yourself From the Competition

Value, like beauty, is quite subjective, and it is incumbent upon every sales professional to find out exactly what the prospect values.


Should You Increase Your Prices Tenfold?

Growing the reach and expertise of your company is the goal of many organizations, but underpricing the first mega-project is one of the biggest mistakes to avoid.


Ask Dr. D

How Can I Improve My Bounce Rate?

Confused about the difference between "bounce rate" and "exit rate" when looking at Google Analytics? Dr. D helps clear up the confusion.


The Lyra Report

Lyra's 2010 Year in Review

Looking back on 2010, it is safe to say that it was an eventful year. The following article reviews the developments that took place in cloud printing in 2010 and covers a few of Lyra’s top supplies trends from last year.


Technical

Remanufacturing the Brother HL-2240/2270 Series Toner Cartridges TN-420 and 250

The Brother HL-2270 printer engine is based on a new 24/27-ppm, 1,200-dpi laser engine. This article includes some useful cartridge theory and interesting information on the reset gears, which may save you a few very frustrating hours.


Understanding Page Coverage for Yield Testing

Testing for page yield of imaging supplies usually involves employing a test target that represents 5 percent page coverage, which can be unclear. Fortunately, ASTM International has defined 5 percent coverage, and there is a specific technique used to determine this.


CLJ 4700 CP 4005 Belt and Fuser Resets

Many have been asking how to reset the maintenance message on the CLJ 4700, CLJ 4730mfp and CP 4005 printers. The answer is rather complex.