April 2011
Case Study
Though American Ink Jet Corporation is practically a household name when it comes to the ink industry, its beginnings are unlike those of most other companies in the business, as an experienced supplier in the wide-format market.
Company Profiles
Barrister continues to traverse the world map and eagerly expands the horizons of its business within the ever-changing service industry.
Four Questions
In an attempt to raise awareness about the remanufacturing industry and support higher education, Castle Ink, an online cartridge retailer in Greenlawn, N.Y., launched a green scholarship program.
Industry Trends
In any sales situation, you want a variety of tools with you to help close a sale. Leasing should be viewed as an essential tool to secure new business for both wide-format equipment and the associated service and supplies.
Just like you must have bricks to make a brick wall, you have to have spent cartridges to be a remanufacturer. The first of this three-part series looks back at past events to better understand what role history plays on the present empties market.
The digital wide-format printing industry continues to grow, especially for innovative specialty products. Dealerships wanting to enter the wide-format equipment and supplies business should educate themselves on the new technologies, applications and market trends.
Over a decade ago, Memjet began its quest to create a speedy color printing solution. Next came applying its invention across the board, reaching every type of printer market it could, including wide format.
It's hard to deny the environmental benefits of remanufactured products -- good news for the aftermarket in a period where environmental benefits are so highly regarded.
Sales & Marketing
Having a business presence in social media communities can have a positive impact on a company’s bottom line. Social media marketing is changing the way customer relations take place.
It should be a given that the aftermarket’s customers understand the environmental benefits of remanufactured products. But even if they do understand it, does it matter? Are you getting the right message to your customers? Is your marketing green enough?
What’s causing printer life cycles to become increasingly shorter? The answers and challenges reach beyond the ink and toner aftermarket, back to printer manufacturers themselves, and through distributors who connect manufacturers and resellers.
It is the best of times and the worst of times. Too many businesses are reacting out of fear, pulling back and struggling. There are 10 key differences between a thriving company and a floundering one in this economy.
Step-by-Step / Remanufacturing Instructions
First released in March 2010, the Samsung CLP-620-based printers are built on a 21/25 ppm engine with a maximum resolution of 9,400 by 600 dpi. The cartridges do not have drum covers but come new with a piece of heavy paper taped around the cartridge.
The Lyra Report
Peter Mayhew, senior analyst for Lyra Research’s Wide-Format Printing Advisory Service (WFS), recently answered some questions for Recharger Magazine regarding the wide-format printing market.