Lexmark has responded to the recent criticism about its killer firmware. And the only thing new about its defense is the defense’s venue: Facebook.
More and more businesses today are looking into automation as an add-on solution to their core product lines. But for MWAi, automation is the core. “What we do, simply put, is provide total automation for the channel,” MWAi President and CEO Mike Stramaglio explained. “And that automation is guided by, surrounded by and supported by professional services.”
Let's compare the aftermarket gaining share to most NBA teams: They know that great defense and an ability to make free throws wins championships, they talk about it and practice it, but only a select few can execute this and be considered the elite. So let’s get out the clipboard and enter the film room in order to study our opposition and cook up a game plan.
The industry’s challenges — the more they change, the more they stay the same. Industry members still butt heads with OEMs, as they have from the industry’s inception. A decade ago, we worried about competition from south of the U.S. border. Today, we are battling “clones” from China.
How do you make an environmentally friendly industry even greener? Just add soy.
Early in the last decade, as the price of inkjet cartridges rose and third-party supplies became increasingly popular, entrepreneurs worldwide identified a new opportunity: refilling inkjet cartridges at retail stores. In the next two issues of Recharger, we’ll take a look at where things currently stand with retail refilling and what factors are influencing its growth — or impeding it.
This first article in a three-part series on the challenges of MPS (and how to overcome them) addresses the initial steps of entering this arena, from understanding the basic definition of MPS to knowing your company well enough to be able to build the team you truly need to succeed.
The days of transaction selling and bid-based fleet upgrades are waning. The mindset can no longer be that a new printer will sell itself based on its features, functions and benefits alone, or that replacing legacy equipment is a “given.”
A problem I hear often from the mouths of resellers is, “How do I market my company with reduced marketing budgets?” It goes without saying the past couple of years have presented many in our industry with some economic hurdles to overcome. As you are experiencing this pressure in your business, I would encourage you to not cut marketing dollars as a short-term budget fix. Instead, make sure you are committed to maintaining your brand position and even using this time as an opportunity to leap ahead of the competition.
First released in January 2011, the 5225 series of color laser printers are based on a 20-ppm black and color, wide-format (A3), 600-by-600-dpi engine — 3,600 dpi with RET (35 ppm for the CP4520, and 42 ppm for the CP4525). The 5225 cartridge is an all-in-one type of cartridge that consists of the toner supply, drum and waste chamber.