Think Ink
Think Ink
U.S. Ink Jet Cartridge User Survey (sponsored by Cartridges Are Us)
Publication Date: August 2005
Think Ink: U.S. Ink Jet Cartridge User Survey, a report from Lyra Research, Recharger Magazine and sponsor Cartridges Are Us, finds that 44 percent of the consumers surveyed have purchased an aftermarket ink cartridge, and the majority of these aftermarket cartridge buyers were "entirely satisfied" with the cartridge and plan to buy that brand of cartridge again. The report focuses on the demographics, satisfaction levels, and buying behavior of purchasers of both 'EM and aftermarket ink jet cartridges, refill kit users, and customers who use retail refill shops.
"With more than 1,200 respondents, this is our largest survey of ink jet cartridge users to date," said Jim Forrest, senior analyst at Lyra Research and author of the report. "The survey results allow us to analyze the behaviors and attitudes of users of OEM and aftermarket cartridges, refill kit users, and refill shop customers. We also segmented the survey results by printer brand, including responses of Dell printer users for the first time."
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.