Sterling Capital Announces New Partnership
PRAGUE, Czech Republic — Newly incorporated wholesale
distribution company Sterling Capital s.r.o. secured the sole distribution
rights to the Colorprint and Trucolor brands of new compatible and
remanufactured inkjet cartridges. This comprehensive range of inkjet products
includes cartridges for most of the popular printer models including
Hewlett-Packard, Canon, Epson and Lexmark. With a proven range of products that
have been widely available throughout Europe and North America for many years,
this is the first major launch into the growing CEE market. The company is
planning a number of promotional support programs to help boost sales and
profits. “Whether you’re a major dealer, e-shop or retail outlet,
we have a support package specially tailored to your needs,” said Simon
Shekyls, spokesperson.
No newcomer to the demands of the imaging and aftermarket
consumable business in Central and Eastern Europe, British co-founder Shekyls
is an imaging industry veteran, having spent 10 years in business-to-business
sales in the U.K. Partner Jan Sekula has acted as a business consultant and
e-commerce specialist for several major Czech banks and IT companies.
Following the announcement, Shekyls said, “Despite
strong competition from well-established local wholesalers, it was our gritty
determination, youth and unwavering commitment to delight customers that won
the day for us. We have a very clear understanding of our critical success
factors in this dynamic and highly competitive market — at the core,
it’s the people we invest in that work with our customers and suppliers.
Profit through partnership really sums up our business approach.”
Contact Sterling Capital at info@sterlingcapital.cz.
This article originally appeared in the October 2003 issue of Recharger.