International Laser Group Nominated for Three Readers Choice Awards
WOODLAND HILLS, Calif. — International Laser Group has been nominated for three categories in Recharger Magazine’s 2007 Readers Choice Awards.
ILG is nominated for Best New Product or Service introduced into the remanufacturing industry, Most Memorable Marketing/Advertising Campaign and Quality Leader: Toner.
ILG COO and Founder Gary Michaels emphasized ILG’s pleasure and being nominated as a quality leader in the industry.
“ILG has always taken quality very seriously,” Michaels said. “Since our inception, quality has always been ILG’s principal focus, and it remains our top priority today. Over a million dollars is spent each year on research and development, as well as quality assurance programs to maintain our reputation as the quality leader.”
ILG’s HP CLJ 4700 cartridge also gained the attention of the industry among new products released during the past year.
“ILG has and will continue to be first to market with a true OEM alternative color product, and our HP 4700 cartridges are a prime example of this strategy’s success,” Michaels said. “We are committed to the widest and highest quality color product offering with the strongest fulfillment network in the nation. With the recent million dollar investment in our research and development labs, ILG will continue to lead the industry with an innovative color portfolio.”
ILG has also been recognized for its “Jump Through Hoops” advertising campaign.
“Our ad campaigns are designed primarily to educate our customers and prospects about ILG’s business philosophy, and secondarily to invite clients to discover the ILG difference,” said Vice President Joe Shulman. “We crafted our ‘Jumping Through Hoops’ campaign to demonstrate ILG’s turn-on-a-dime, solutions-based approach to dealer partnerships. ILG fully understands that customers have many choices in vendors, and we are committed to world-class customer service. ‘Jumping Through Hoops’ for our customers, each and every day, every time,represents the ILG philosophy of dealer care.”
Winners will be announced during a gala event at the Recharger Magazine Reader’s Choice Awards Ceremony prior to the opening of World Expo on Tuesday, Aug. 21 in the Palm Foyer of the Mandalay Bay Hotel in Las Vegas.
Contact International Laser Group
This article originally appeared in the August 2007 issue of Recharger.