Lexmark’s Program Rewards Customers with Free Cartridges
Lexmark announced a new online
rewards program which gives consumers the ability to get free inkjet
cartridges both for buying and then again for returning the cartridges1.
The program is simple: customers buy five ink cartridges from
Lexmarkstore.com within a 12-month period, and they get one ink
cartridge free. In addition, after they return five empty Lexmark ink
cartridges to Lexmark within a 12-month period, they can get a second
ink cartridge free. Therefore, customers are eligible for two free
cartridges for every five bought online and returned to Lexmark. This
program applies to almost all Lexmark branded inkjet cartridges2.
“Customers told us they wanted a program that was simple and allowed them to get free cartridges. That’s exactly what the Lexmark Rewards
program delivers,” said Paul A. Rooke, Lexmark executive vice president
and president of its Consumer Printer Division.
Before creating this new program, Lexmark talked to inkjet users and
found that the majority surveyed said they would choose free cartridges
as a reward over other incentives such as discounts or points that
could be redeemed for merchandise.
In addition to benefiting customers, the Lexmark Rewards program
also makes a positive contribution to the environment. Used Lexmark
cartridges returned to Lexmark are recycled through the Lexmark
Cartridge Collection Program, resulting in less solid waste in
landfills and fewer resources consumed — a win-win situation for
consumers and the environment alike.