Castle Ink Cartridges Launches Franchise Program
NEW YORK – Castle Ink Cartridges, a retailer of ink cartridges and laser toner, launched its new franchise program. The program offers business owners an opportunity to capitalize on a $50 billion industry that is most recently being fueled by eco-sensitive consumers and businesses seeking environmentally-friendly office supplies.
According to CEO Lauren Elward, “For the last five years Castle Ink Cartridges has maintained a solid web presence, but has lacked the traditional brick and mortar storefronts that so many of our customers prefer.” Management determined that attempting to manage local stores across the United States would present too many logistical challenges. Several feasibility studies later, the plan to launch franchise opportunities was born.
In addition to driving more sales for Castle Ink Cartridges, Elward hopes that physical store locations around the United States will drive greater awareness that ink cartridges can be recycled and refilled. “It’s hard to believe that only 27 percent of the printer ink cartridges in the United States are refilled,” Elward said. Unfortunately most used ink cartridges are not recycled; instead they are discarded and eventually make their way into landfills. As a recycler of ink cartridges, Castle Ink Cartridges hopes that with greater awareness comes a greater sense of environmental responsibility on the part of both consumers and businesses.
By opening local stores across the United States Castle Ink Cartridges is looking to drastically increase market share, and compete directly with the likes of Cartridge World.
Castle Ink Cartridge’s program does not require a six-figure investment, and the product is affordable, with unique features such as a 100 percent satisfaction guarantee. Franchise owners will receive support and incentives, including comprehensive training, assistance with business set-up and a proven online marketing system. Owners will also have 24-hour access to a complete library of online training materials, and opportunities to attend national and local sales, marketing and printer industry events.
Contact Castle Ink Cartridges