West Point Products Claims Two Recharger Readers Choice Awards at World Expo 2010
WASHINGTON, Pa. – West Point Products, a provider of replacement imaging supplies and related services, has claimed two Recharger Readers Choice Awards at this year's ceremony in Las Vegas, Nev. The company received nominations in seven separate categories in 2010, placing first for Best New Product and Best Article.
The Best New Product award was given to West Point Products for its AgriTone premium replacement cartridges, a line of replacement toner cartridges powered by BioBlack. BioBlack is a toner containing a high percentage of bio-based material in its resin, most notably oils from American agricultural products. West Point Products first introduced AgriTone in August of 2009, launching a number of SKUs for high-volume workgroup printers by HP. Since the initial launch, the company has added cartridges for smaller workgroup printers, multi-function devices, and legacy devices. The most recent product additions were introduced on the first day of World Expo 2010 when the company announced the release of AgriTone cartridges for the HP LJ 4000 and HP LJ 4100 series of printers, reliable legacy devices that have seen a renaissance and increased placement with the growing popularity of managed print services engagements.
The second Readers Choice Award taken by West Point Products at this year's ceremony was in the Best Article category. West Point Products' Director of Marketing and Market Analysis, Scott MacKenzie, was nominated for his 2009 article “Moving Forward with MPS,” an article addressing the need for focused research in the initial stages of MPS adoption among print and copy dealers. It was MacKenzie's fourth nomination in the Best Article category, with previous nominations in 2007, 2008, and 2009 for articles covering a variety of topics from market segmentation to brand identity.
"It is an honor to be recognized by our industry peers and business partners," commented Tom Day, West Point Products' CEO, "At West Point Products, we have dedicated ourselves to being the supplier of choice for premium replacement imaging supplies and related services that add value to our customers. It is admittedly an ambitious goal, but these two awards, and the additional nominations we received this year and in years past, reinforce our belief that we are headed in the right direction. We are never satisfied and will continue to work hard for the benefit of our resellers, but this does offer us a nice opportunity to reflect and take pride in the work we have done. We would like to thank all those that took the time to vote for us. We appreciate their support.
West Point Products was nominated in a company-record seven categories at the 2010 Recharger Readers Choice Awards. Aside from its first place finish in the Best New Product and Best Article categories, the company was also recognized for their contributions as Quality Leader—Toner, Best MPS Offering (Axess MPS), Best Customer Support, Best Advertising Campaign, and the Recharger Green Award.
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