West Point Products Appoints Amanda Trafford to Marketing Manager
Valley Grove, W.Va. and GANANOQUE, Ontario — West Point Products has appointed Amanda Trafford to marketing manager.
In this role Trafford will be responsible for the overall strategic planning and implementation of West Point Products’ marketing initiatives including: corporate press and media relations, Web site development, lead generation, and coordination of trade show participation.
Trafford began her career with Multi-Laser Solutions in October 2005 as a marketing assistant, and was later promoted to marketing specialist in April 2007.
“With our recent acquisition of Multi-Laser, we are excited to have Amanda take on a broader role in our growing organization. She brings with her a wealth of marketing knowledge, industry experience, and creative ideas that will elevate our company in many ways. We look forward to her contributions,” said Tom Day, CEO of West Point Products.
“I take great pride in the fact that I am now part of the West Point Products team. I feel extremely fortunate to have this opportunity and look forward to the challenges it will present me,” said Trafford.
West Point Products has been a leader in the compatible imaging supplies industry since 1972 and is one of only a handful of companies in the imaging industry to hold both ISO 9001:2000 and STMC certifications. West Point Products has multiple distribution centers strategically placed throughout the U.S. and Canada to ensure prompt delivery directly to its customer and their customers.
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