Getting Media Coverage
This is a great time to be getting media coverage and publicity for the remanufacturing industry. There has been a lot of coverage of the Static Control/Lexmark case in the national media, and this is a good opportunity to get coverage in your local newspapers or other publications.
This Press Kit contains all the information you need to submit information to local media. The press kit contains:
- Another good resource is our Marketing Solutions Series. These contain good background information for someone not familiar with the industry, and are a good addition to the press kit. Print out one or more of these articles and enclose in the press kit!
Recharger Magazine offers articles/press releases on the Static/Lexmark lawsuit for use in publicity. These articles all contain a note at the bottom indicating that they are freely available to all remanufacturers and can be used on your Web sites or distributed to customers.
These articles are:
For more information on the case, see the following articles in the national media:
Also take a look the Advocacy area, where there are letters you can use to contact your government representatives.
This is a great opportunity to increase the profile of your company and the whole industry in local and national media!