Who would've known that the little color wheel you learned in your elementary school art class would seem so, well, elementary once you reached adulthood and found yourself in the printing industry? The effortless mixings of colors suddenly became complex CMYK formulations and Pantone charts – especially if you entered the wide-format world. And in spite of an ailing economy, wide-format players are staying in the game.
The wide-format industry, like the marketing arena it caters to, has always been creative, and recent innovations have opened doors beyond sign shops and print houses, making wide-format printing
available to retailers, marketing departments, textile markets and more.
In any sales situation, you want a variety of tools with you to help close a sale. Leasing should be viewed as an essential tool to secure new business for both wide-format equipment and the associated service and supplies.
Though American Ink Jet Corporation is practically a household name when it comes to the ink industry, its beginnings are unlike those of most other companies in the business, as an experienced supplier in the wide-format market.
The digital wide-format printing industry continues to grow, especially for innovative specialty products. Dealerships wanting to enter the wide-format equipment and supplies business should educate themselves on the new technologies, applications and market trends.