At Your Service
At Your Service
Identifying Must-Have Services for Office Customers (sponsored by NuPro)
Publication Date: August 2006
The office has long been the main battlefield in the supplies wars. Printer OEMs and aftermarket supplies vendors are engaged in fierce competition to sell toner supplies for laser printers that churn out reams of business documents in offices. In the past, the aftermarket could sell its cartridges based on price alone, but the OEMs have fought hard to drive down cost-per-page figures and have developed more sophisticated branding initiatives and other marketing and promotional efforts to retain — and even win back — some of this lucrative customer base.
Over the past couple of years, remanufacturers have begun offering a host of so-called value-added services such as maintenance plans and print-management tools as a way to strengthen their overall value proposition. This strategy not only provides business users with services they need, it also gives remanufacturers new opportunities to foster and strengthen customer relationships while increasing their bottom line. Recharger Magazine has commissioned Lyra Research to examine which services business users actually value and if their needs for these services are currently being met. The results of this survey are availablein a new report, At Your Service: Identifying Must-Have Services for Office Customers.
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.