The Color of Opportunity
The U.S. Office Color Printing Survey (sponsored by MKG Imaging and Ninestar Image )
Publication Date: April 2007
The Color of Opportunity: The Lyra U.S. Office Color Printing Survey is based on a survey of 281 respondents from small, medium and large businesses conducted in January and February 2007. About 93 percent of the respondents were from small and medium-sized businesses, defined as companies with fewer than 500 employees. Only business users who reported having access to a color printing device at their place of employment were included in the survey.
Respondents were asked about how they use color printers, whether they use third-party or OEM ink and toner, and their satisfaction levels with the third-party or OEM ink and toner that they purchase. The survey also investigates who uses color printers and who is responsible for purchasing supplies.
The full report is available in PDF format for $99. Visit Lyra Research on the Web (www.lyra.com) for more information on this report.